Seller pricing
Dofollow links pricing for a niche blog: what to ask per slot
Marketplace prices run from $1 to about $500, and the gap is not random. Here is how to place your own site inside that range without guessing.
Where the price comes from
| Lever | What the buyer reads | How it moves your ask |
|---|---|---|
| Domain Rating | An Ahrefs-style authority score | Biggest single driver; each jump of 10 points usually changes the band |
| Organic traffic | Monthly visits from search | Proves real readers exist, so it protects the price |
| Referring domains | How many sites link to you | Signals that others vouch for you |
| Niche and language | The label you choose | A tight niche lets you ask more, a vague one invites bargain hunters |
Reading your own row the way a buyer does
Open the catalogue before you name a number. Filter by your niche and language, then look at five sites with a Domain Rating within 5 points of yours.
Their prices are your market, and the buyer red flags help you judge who is paying them. If your traffic is half of theirs and your asking price is equal, expect silence, while a blog with higher traffic than its peers at the same ask will sell out its slots in days and leave money behind.
Move one lever at a time. Raise the price by 20% for two weeks, count the orders, and keep the move only if orders hold. Nothing here is a law, just a way of letting buyers vote.
One more habit: write down every placement price in a sheet. After ten sales you will know your curve better than any calculator does.
You set the figure on your row. We do not publish fee or commission details on this page, so check your account before you build a spreadsheet around your take-home number.
What we would do with $100 of expected income
These figures are an invented example, not a forecast. Imagine a seven-month-old hobby blog with a few hundred monthly visits and a low Domain Rating.
Charging near the bottom of the band, say $8 to $15 per placement, it might sell six slots in a quarter. That is roughly $50 to $90, so the honest goal is a first review, not a salary.
The sensible move is to use that quarter to collect proof: Search Console screenshots, a clean outbound profile and a written topic policy. Those three things are what let you quote higher in the next quarter.
What we would do with $1,000 of expected income
Again hypothetical. Picture a five-year-old trade publication with 40,000 monthly organic visits, a mid-range Domain Rating and a tidy niche label.
At $90 per slot, eleven placements would reach about $1,000. But eleven sponsored links in one quarter on a publication that posts twice a week is a lot, and a careful owner might sell only five and charge $200 instead.
Fewer, dearer, better. Scarcity is the cheapest quality filter you have, and it keeps the share of paid links on your pages small enough that a human editor would still call the site a publication.
Before you publish the number
- Compare with five peers in your niche and language, not with the whole catalogue.
- Check that your traffic claim matches Search Console, not a third-party estimate.
- Set a floor and a monthly cap, and write both down.
- Decide whether urgent requests cost extra. Rush work breaks your review habit.
- Re-read the buyer red flags before the first reply.